| Rita's Italian IceAnd the true reason for the success of Rita’s goes beyond the quality and tastiness of the Italian ice. It’s a feeling that can be found at each store, one that’s brought to life by each franchise owner. It’s the reason people look forward to a trip to Rita’s – they know that under that red and white awning is an oasis. It’s knowing that the product you sell can change the color of any tongue and put a smile on any face. It’s the stuff that summer time nostalgia is made of.
Rita’s has specialized in Italian ices since 1984 and have been extremely successful. In 1992, Rita’s added Rita’s Old-fashioned Frozen Custard to the menu after test marketing the product. Our Gelati and Misto Shakes have been successful enhancements to the menu. A recent addition, Cream Ices, has people saying “You’ll never eat ice cream again!” Rita’s will continue to test different products, in addition to new flavors, to see if they will fit into our marketing plan.
The initial term of Rita's franchise agreement is for ten years. One hundred eighty days prior to the ten year anniversary, you will be offered the opportunity to sign on for an additional ten years at a fee of 1/2 of the then current franchise fee. Rita's looks forward to working with all our franchisees for a very long time. |
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