If you’ve ever wanted to own a sports-related business, work with youth, high school, and college athletes, and become more involved in your community, Velocity Sports Performance is the right franchise for you. We offer cutting-edge sports performance training programs to athletes of all age groups, genders, and skill levels. Our classes are semi-private, and we hire and train only the best Coaches in the industry.
What is Velocity Sports Performance Training?
Velocity is a leading franchisor of sports performance training centers with approximately 50 locations nationwide. The company trains primarily competitive athletes aged 8 to 21 (male and female), as well as a large number of collegiate and pro athletes in virtually every sport. Adult fitness is also offered in many locations. In our “retail formats”, athletes train on 40 yard artificial turf surfaces for speed and agility, and in the weight section for strength and power. Velocity also works closely with several sports medicine, physical therapy clinics, and premium hospital brands in several locations to broaden the overall offering in a highly credible way.
Velocity was founded in 1999 by world-renowned coach Loren Seagrave, a five-time NCAA champion coach who trains Olympic, professional, and college athletes. At Velocity, athletes of any skill level can realize their potential through advanced training programs taught by degreed and certified coaches proven to increase speed, power, and agility, while reducing the risk of sports-related injuries.
Three Different Franchise Opportunities:
Velocity offers three business models and cost structures to meet your personal financial capability. Each option includes a territory that is protected to ensure your success in developing and growing the business. Based on your market analysis and financial investment potential, Velocity will work with you to determine which franchise opportunity best suits your goals. The different options are as follows:
- The first option is a home-based business, with Velocity training being offered at both outdoor and indoor venues such as local public and private middle and high schools, sports fields at public parks, sport-plexes, gymnasiums, and recreation centers.
- The second franchise opportunity is modeled after a conventional retail business. Essentially, this is an indoor training facility that includes a turf running surface as well as a weight/strength area, thus offering the full complement of Velocity’s sports performance training. This facility may range from 5,000 to 15,000 square feet in total size.
- The third option is entering into a larger facility that would exceed 15,000 square feet. Note that we currently have many that are as large as 35,000 square feet in size. This of course is a higher cost structure and requires high athlete enrollment to support this larger sized facility. The key to making this a success is a good location and solid sales, marketing and operational management (just like any business…).
Below are the basic financial parameters for what is required to become a Velocity Franchise:
| Financial guidelines | VSP Home-Based | VSP Retail 5,000 to 15,000 sq ft |
VSP Retail +15,000 sq ft |
| Estimated Investment | US$50K to US$200K | US$375K to US$900K | US$500K to US$1M |
| Required Net Worth | US$100K | US$450K | US$950M |
| Liquid Capital | US$40K | US$100K | US$150K |
What Tools Does Velocity Provide to Franchisees?
Another differentiating factor is the amount and quality of support offered to Velocity Franchisees.
- National Partnerships:
Velocity has national partnerships with Nike for apparel and branding, Nike SPARQ for training and testing, and Gatorade for hydration supplies and education. These long term relations are instrumental in Velocity’s ability to attract and secure local/regional team, club, league, and school sponsorships that in turn provide a constant funnel of athletes to our business.
- Proven Curriculum:
Franchisees are provided programming methodologies and curriculum, with frequent updates and rollouts as new programs are developed to serve the needs of additional market segments. Every exercise prescribed in our workouts has a supporting video clip demonstration. The Velocity Service Center’s Performance Team stays up on the latest research and innovations to the benefit of the entire network.
- Marketing Support:
Velocity has pre-established marketing templates that make it easy for you to produce high-end marketing material that effectively attracts new business. Whether it’s flyers, newsletters, or help with press releases, the Service Center Marketing Team is quick to provide quality support to you and your daily needs. Your Velocity business will also be provided with a turn-key, local website that your staff can update with current activities, partnerships you form, and the “Wall of Fame” of athletes training with you.
Velocity University:
This educational resource is designed to teach new Operators and their staff proven best practices for marketing, sales, customer management, staff management, hiring support, and more. Velocity University provides online training in the form of videos, webcasts, assessments, and pre-recorded training. Classroom based training sessions are also held throughout the year, with no fee charged to Franchisees or their staff. Business development manuals are offered to help you reach new customers; and operations manuals assist you in the development and offering of different curricula that may make sense for your franchise. Velocity University makes staff training simple and time-effective, while ensuring you and your team are well-informed and trained for all current and new initiatives.
- Field Support:
Franchisees have the support of a “Franchise Coach” who assists in every way possible to support your center’s success, including center visits, calls, and webinars. In addition, senior level management from the Service Center is available in helping you negotiate formal arrangements with larger entities within your territory and other needs.
- Technology:
Velocity technologies make your business more efficient. We have a customized online customer relationship management tool that allows clients to schedule their appointments or sessions online, processes payments effortlessly, and creates sales management reports that keep you in control of your business. All Velocity employees also have access to email, and an internal intranet where files are stored (e.g., documents, videos, audio files, etc.).
What Kind of Background Should I Have to Be a Franchisee?
Velocity Franchisees need to have a passion for sports, enjoy working with athletes, and should be ingrained in their athletic community. We prefer hands-on operators to lead the team. Experience with the general management of a small business or another franchised operation is also beneficial.
Business Type: Franchise
Liquid Capital Required: as low as US$40,000
Net Worth Required: as low as US$100,000
Total Investment: as low as US$56,000
Financing Assistance: Available via third party
Training and Support: Yes