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 Today’s
vehicle owners are seeking convenient service they can trust. And they’re
choosing Oil Can Henry’s to provide it.
Oil Can Henry’s
has become an industry innovator with a dedication to superior customer
service; a strong, unique brand; finely-honed operating systems; and,
exacting service procedures that clearly distinguish us from the competition.
Our franchisees benefit
from the powerful strategic alliances we have developed. We are a Strategic
Alliance Partner with Castrol Select Service, an exclusive national network
of quick lube companies selected by Castrol, to create superior operations
and marketing opportunities for our franchisees. As a result, our franchisees
enjoy valuable financial assistance programs that assist in funding a
center’s start-up costs and provide promotional and marketing co-op
dollars.  Our
franchisees also have access to a wealthof valuable research and intelligence
as well as effective advertising, marketing and operations programs to
grow their business.
It’s no accident Oil Can Henry’s is known as “The One You
Can Trust”. We have carefully crafted a dynamic, powerful brand by
diligently managing all aspects of our business. We’re focused on
facilities, employees, operating procedures, and marketing. And we’re
always looking for ways to improve the way we do business. As a result,
we stand out in an industry awash with mega-corporation attitudes and
look-alike companies with forgettable names.
The Oil Can Henry’s brand is unique. Oil Can Henry’s is personified
by Henry, the kind, welcoming gentleman on our logo. Henry represents
our commitment to quality, old-fashioned service that people can trust.
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Each Oil Can Henry’s service center is distinctive, highly recognizable
and attractive. Our prototype service centers are striking, featuring
early American architecture, a bold red and white exterior and large,
accommodating entrances and exits.
 We
let our customers remain in their vehicles, where they can watch and listen
as our friendly, trained technicians complete the services they request.
Our proprietary CastrolCam video monitor, positioned next to the driver’s
side window, provides
live views of the service under the hood and under the vehicle. As we
like to say, “Seeing is believing and you can believe in us. Oil
Can Henry’s. The One You Can Trust.”
We involve our customers in the service by reviewing their service options
with them, and providing them with their vehicle manufacturers’ recommended
service schedules. This enables us to communicate with them throughout
the service
and to earn their trust. The result is impressive customer loyalty –
and increased sales.
 Oil
Can Henry’s technicians are required to follow strict standards for
a well-groomed, clean appearance and a positive approach to customers.
The distinctive Gatsby hat and bow-tie and attractive shirt, pants and
jacket support our brand positioning and remind customers that we’re
detail-oriented. As a result, our technicians have developed a well-earned
reputation for friendly, professional attitudes and efficient service.
Our technicians are
trained to work together as a professional automotive service team. They
employ a double-check system known as the Command/Echo to ensure that
each step in each service process is precisely completed on each and every
vehicle. One employee calls out the step – the Command – and
the other employee, when hehas completed the step, answers – the
Echo. The Command/Echo also
assures customers that the service they are receiving is thorough.
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We are emphatic about
earning our customers’ trust. That’s because we know once we’ve
done that, we will also earn their repeat business.
Customers look for a convenient service facility close to home. They want
to be confident that knowledgeable, courteous technicians will service
their vehicles. And they want that service to be quick and efficient.
At Oil Can Henry’s, we give our customers all they expect, and more.
We know they will be back.
 Training
It’s not easy to qualify for the training programs at Oil Can Henry’s.
Our candidate selection process is a rigorous one. We only accept those
people who best personify the Oil Can Henry’s image for pride and
professionalism.
Our training programs
are also the most thorough in the industry. We insist on it because these
programs form the foundation for the Oil Can Henry’s culture of superior
service.
Prior to being certified
as a franchisee or manager, a candidate must complete an intensive training
course in automotive principles and procedural training on specific Oil
Can Henry’s lubrication methods. This four to five week hands-on
training course is taught at Oil Can Henry’s University, an operating
quick lube center in Portland, Oregon, and the Oil Can Henry’s Tech
Center, where we conduct classroom instruction and personalized training.
During this time, capabilities are evaluated and refined under the sharp
eyes of experienced instructors. Upon the successful completion of both
the classroom and on-the-job training courses, Oil Can Henry’s graduation
certificates are awarded.
 After
completion of the automotive theory and procedures courses, Oil Can Henry’s
managers and franchise owner-operators receive training on all aspects
of running a successful business, including day-to-day operations, purchasing,
inventory control, scheduling, financial controls, advertising, and employee
motivation. In addition, Oil Can Henry’s provides on-site assistance
and training on a regular basis to ensure center employees are confident
and effective.
 At Oil Can Henry’s,
we work hard to maintain the entrepreneurial spirit that got us started
and has fueled our controlled, sustained growth. We drive innovation,
constantly looking for new, better ways to serve our customers. We created
the CastrolCam video monitor system that provides our customers with live
views of the service on their vehicle, and we have developed unique customer
relationship programs and marketing approaches that differentiate ourselves
from
the competition.
  We
are absolutely convinced that consistent advertising and marketing programs
are critical to the success of any business.
Oil Can Henry’s
provides each franchisee with an advertising and marketing manual. The
manual contains a marketing overview, which outlines company positioning
statements, marketing objectives, and strategic marketing and advertising
programs. In addition, Oil Can Henry’s provides franchisees with
print and broadcast materials they can use in their local markets. Updates
to the marketing manuals are distributed regularly along with a marketing
memo explaining their uses.
Advertising funds
to produce advertising and marketing materials are contributed by franchisees
and company-operated service centers. Cooperative advertising programs
with suppliers have also been established to maximize the effectiveness
of our advertising dollars.
 Service We strongly
believe in the importance of community. In fact, we encourage franchisees
to tie-in with local charities, clubs and events, and play an active role
within their communities. At Oil Can Henry’s, we strive to do more
than merely contribute to our neighborhoods. We’re here to grow with
them.
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